NAB
Wardrobe
Website

National Australia Bank turn to WorkWear Group to design and supply a uniform range for their bank staff. For the launch of the new range, NAB were after an engaging online catalogue to excite and inform staff on all products and guide them through style, measuring and ordering.

First
Impressions

One of our main challenges was to take the corporate branding of NAB and move it into the world of prestigious fashion. We achieved this with a minimalist yet sophisticated design that complimented the elegant garment imagery.

With NAB Staff making up a diverse user base, it was important not to alienate those less computer savvy, whilst still maintaining a dynamic level of engagement. A simple scrolling layout and subtle additions of animation and video made the website easy to use, whilst still maintaining rich and fulfilling experience.

Stitching
It All
Together

Packed with beautiful large photography, 360 videos and a dynamic experience, the final product delivered a simple yet engaging journey that not only informed, but excited staff about the new product range. Lookbooks and fitting guides allowed staff to pick their new wardrobe with confidence.

For those staff with a busy schedule, the site worked across mobile and tablet, allowing staff to browse the catalogue at their own convenience. With the inclusion of a custom CMS, The client is easily able to update the catalogue instantly, making sure NAB staff are only presented with up to date and relevant information.